Demand

Value of the product

What value does the actual product create?

1. What does the project produce / sell? Is the project transparent about sales / income / revenue streams?

Apecoin is a governance and utility token. It's governance properties support the ApeDAO managament and its decision making process. The ApeDAO will develop an ecossytem focused on gaming, metaverse and consumer products. Apecoin will be the currency of the ecosytem.

ApecoinDAO has already established partnerships with YugaLabs to build a Metaverse and with NwayPlay and Animoca Brands to develop games.

All partnerships has been announced in the media;

They recently announced metaverse land sales;

Project doesn't have income at the moment;

1. What is the perceived value of the project and how does it increase?

Initial value comes from BAYC branding and community, the brand has become the Rolex of the web3 so be part of this group with governance power has a cultural value.

Apetoken has limited supply, and has the utility of being the currency and the access of the ecosystem.

Its value should increase according to the thickness of the ecosystem. As the DAO succeed in bringing in new projects it will attract more participaments, more participants attract more projects and so on.

1. Does it promise returns? How risky are they? Where do they come from (is more money required to achieve the returns)?
   1. By now, there is no promised returns.
2. What is the products unique selling proposition?
   1. Branding and community engagement.

Evaluation: Each question should help get a good understanding of what is produced. The token is not the product so it is important to understand what the token should support.

Scoring: On a scale from 0 to 100, how valuable is the product, does it have a good market fit and will attract customers/users?

NOTE: 85

Utility of the token

Why do people want to buy & hold the token?

1. What are the utilities of the token (e.g. ROI, governance, collateral usage, status, access to service etc.)? List them all and rank them by how strong they will impact the demand for the token?
   1. Access to exclusive games, events, merch and services ( Strong)
   2. Incentivization (Medium)
   3. Governance (Medium)
   4. Unification of spend (Strong)