Demand

Value of the product

What value does the actual product create?

1. What does the project produce / sell? Is the project transparent about sales / income / revenue streams?
2. What is the perceived value of the project and how does it increase?
3. Does it promise returns? How risky are they? Where do they come from (is more money required to achieve the returns)?
4. What is the products unique selling proposition?

Evaluation: Each question should help get a good understanding of what is produced. The token is not the product so it is important to understand what the token should support.

Scoring: On a scale from 0 to 100, how valuable is the product, does it have a good market fit and will attract customers/users?

Utility of the token

Why do people want to buy & hold the token?

1. What are the utilities of the token (e.g. ROI, governance, collateral usage, status, access to service etc.)? List them all and rank them by how strong they will impact the demand for the token?
2. Do the utilities encourage holding or spending the token (e.g. if the token is used as payment for a service that might indicate people use it a lot).
3. How is the utility connect to the value of the actual product?
4. What are the mechanisms with which the token accrues value? (we talked about it here)

Evaluation: The questions should give an understanding of the role of the token. Is it connected to the value of the product and what makes it worth holding.

Scoring: On a scale from 0 to 100, how likely are users to hold or use the token?